Tuesday, December 17, 2013

Does it make sense to have Tablet Menus for your Restaurant?

The trend seems to have already begun and many restaurants are already going in for Tablet Menus for their restaurants. It gives immense benefits - yet people are still struggling to wrap their heads around its use. It is a valid thought to consider when we talk of a large investment in electronic components like Tablets and server that will run the tablets. Does the system justify it's cost?

To answer that, we must look at the companies that our providing such solutions and what is the cost model they go with. You have systems by eRestro Tablet Menus ZenuMenu eLaCarte etc. which do a great job. The first two appear to be Android based systems and the third one appears to be a customized device with card reader. In my opinion they target different types of market segments because I am sure fine dines really don't want to inconvenience the guests by making them do everything on their own, specially paying at the end. However it does work excellent at self service or casual dine restaurants where it allows for people to order more as and when they like. The first two systems seem to rely more on large screens to show big beautiful menus thereby tapping into impulsive buying tendencies of buyers.

So the question still remains, should you buy a system like above? Here are a few things you must ask yourself and I believe that it should answer your question.

  1. Do I serve a type of cuisine not generally known by the local customers? For example am I serving Thai in Europe?
  2. Do I face intense competition and want to make sure that I can reprice and come up with offers and deals easily and quickly?
  3. Do I do seasonal menu items which I need to sell as and when they happen?
  4. Do I have a lot of international customers who may not know the local food or the local language?
  5. Will my customers appreciate if they get an interface to select the right wine, alcohol or cocktail drink? Because if they do, the probably 3-4 glasses of wine will pay for each system after which it just translates to profit for you. 



If you have yes as an answer to any of these questions, then you must go ahead. This system will only boost your revenues.

Thursday, November 28, 2013

eRestro - Tablet based electronic Menu for Restaurants

Know what you want to order but can't find it in the Menu?
Wished that each item had a picture with it so that you could confidently tried it?
Think it would have been nice if the Menu told you what this food is made of?
Would have liked to read Wine/Alcohol tasting notes in the menu itself?
Pissed off at the waiter/server not coming around for your second order, or you told him to be back in 5 minutes and he thought it meant 15?
Tired of looking at the same old boring paper menus in Restaurants?

Welcome to the world of eRestro which brings Tablet based electronic Menus. These Digital catalogues are capable of solving all of the problems that are mentioned above and more. Not just are these beautiful electronic catalogues but also your new facade to the Restaurant.

Here is what this system can do for you if you run a Restaurant:

  • Menu management: Minor price changes/corrections in menu card involves big printing cost, not only the cost but also involves a tedious process of getting menu printed like providing sample, making changes, again sample, then waiting for multiple copies of menu. Digital menu feature helps you to overcome all these drawbacks by allowing instant updates to your Menu.
  • Up-selling: Increase your sales by at least 10% by up selling items. Up selling refers to the process where in you are able to sell an item along with another by suggesting it to the customer. For example, you could suggest a nice cocktail to go alongside a main course item or a selection of sides to pick from
  • Deals and Offers: Introducing deals and offers viz. seasonal, weekdays, After 8:00 PM etc needs extra cost of leaflet printing. These deals and offers can be published in digital menu and easily modified on day to day basis. Which reduces your printing process overhead
  • Reports and Analysis: Total sales, food item usage, Specific beverages mostly ordered and liked by customers, all these are easily analysed by our reporting feature
  • Get over of unplanned staff leaves
  • Mute the billing errors